Our
Mission
Approach
Every engagement starts the same way: we get to know your business deeply, listen to you and your users, and understand what's actually at stake. Whether you need design support, research support, or both. We meet you where you are.
As founders, we are personally involved in every project from start to finish. We show up fully, with honest perspective, deep investment, and a genuine commitment to ensure that what we build together truly makes a difference in your product and more importantly in people's lives.
Our best work happens when a product or service genuinely improves daily life, making it easier, safer, healthier, fairer, or more connected for the people on the other side of the screen.
That is the standard we hold ourselves to. Not just shipping. Not just growing. Actually helping.
We come in as your partners. We listen carefully, ask meaningful questions, and combine what you know with what we know to create something your users can trust and depend on.
We genuinely care about the work we take on. It is not just about delivering something beautiful or functional, but about whether what we do truly helps the people on the other side of the screen. When your product or service succeeds, their lives are better. And that, to us, is the impact that matters.
Meet the founders
Head of Design @ Circora
Jacqueline Cisneros, known to many as “Jac,” is a seasoned product design leader with 20 years of experience in the San Francisco Bay Area. Throughout her career, she has held various roles ranging from Visual Designer, UX Designer, Product Designer to Design Manager, Design Lead, Design Strategist, Design Mentor, and Founder. She has also designed user experiences for some of the world’s most prominent companies, including Google, PayPal, Intuit, eBay, and SAP.
While pursuing her MBA in Design Strategy at the California College of the Arts in 2010, she provided design strategy consulting to organizations like Philz Coffee and the Make-A-Wish Foundation. Later in 2012, she founded ATOYAK, a social venture dedicated to creating sustainable job opportunities that empowered women in small towns in Mexico to rise out of poverty and live with dignity.
In her last role as Design Lead at Google, Jac played a pivotal part in defining and leading UX for core initiatives within Google Assistant, spanning Photos, Communications, and Auto Experiences. Additionally, she co-founded and led the UX vision and strategy for Google Assistant's Health & Fitness vertical and led the Personalization vertical in Search. After nearly seven years at Google, Jac decided to leave to co-found Circora.
Now, as Head of Design at Circora, she continues to bring her passion, knowledge, and experience to every project. Always with a goal to craft purposeful experiences that help products and services succeed. Because when they do, people's lives are better. And when enough people's lives are better, so is the world.
Head of Research @ Circora
Throughout his career, Jairo has gained valuable experience working with leading researchers and colleagues at Stanford University, Amazon Lab126, Facebook, Delivery Hero, and various startups. He has led user research efforts in fintech, e-commerce, and social media, focusing on web and mobile environments in B2B, B2C, and B2B2C contexts. Using both qualitative and quantitative methods, he helps teams identify user needs and address business or product knowledge gaps.
His research portfolio includes work from prominent companies such as Meta (Facebook, IG, WhatsApp, Messenger), Amazon Lab126, Stanford University, Delivery Hero, and Moonfare.
Jairo remains dedicated to coaching and mentoring researchers, product designers, and product managers, supporting their professional development and growth. He holds a bachelor's degree in political science from San Francisco State University.
Good research removes guesswork. It gives teams the clarity to make confident decisions and the evidence to build the right things. That is what Jairo brings to every project at Circora, and the standard he holds himself to.
